[{"data":1,"prerenderedAt":105},["ShallowReactive",2],{"resume":3},{"id":4,"education":5,"experience":14,"extension":44,"facts":45,"impact":46,"items":45,"lede":45,"meta":56,"panel":45,"paragraphs":45,"portrait":45,"skills":57,"status":45,"stem":100,"summary":101,"titleEmphasis":102,"titleLead":103,"workMeta":45,"__hash__":104},"pages\u002Fpages\u002Fresume.json",[6,10],{"role":7,"org":8,"dates":9},"Bachelor of Fine Arts, Graphic Design","Oregon State University","Class of 2016",{"role":11,"org":12,"dates":13},"Full-Stack Web Development Bootcamp","Altcademy","2021 – 2022",[15,25,31,38],{"role":16,"org":17,"dates":18,"bullets":19},"Manager, Creative Technology","Lithia & Driveway","2024 – Present",[20,21,22,23,24],"Lead a cross-functional, full-stack team of 10 — designers, developers, solution architects, admins and analysts — building personalized omnichannel lifecycle programs for the retail network, proprietary brands and Driveway","Own strategy, build and governance of SFMC lifecycle programs: 20+ journeys per retail location and 30+ for the Driveway e-commerce platform, monitored through real-time dashboards and triage frameworks","Reduce external spend by building in-house: a recall journey on existing infrastructure ($4.6M projected annual savings) and review generation ($450K projected annual vendor-fee savings)","Apply AI across the lifecycle: Einstein send-time optimization on all sends, AI-generated subject lines in active testing, and AI-assisted development of dashboard tools, SFMC content blocks and scripts","Partner with Engineering, Data Science and Operations on business cases and scoping; influence budget by introducing new technology and reducing SG&A",{"role":26,"org":17,"dates":27,"bullets":28},"Lead Creative Technologist","2023 – 2024",[29,30],"Led and mentored a cross-functional team of designers and developers delivering personalized omnichannel projects across the Lithia & Driveway network","Designed, prototyped and built high-profile personalized experiences; advised leadership on feasibility, timelines and budgets",{"role":32,"org":17,"dates":33,"bullets":34},"Creative Technologist","2021 – 2023",[35,36,37],"Built Odyssey, a multi-channel lifecycle program driven from one customer record and triggered by vehicle ownership data. Bringing it in-house saved roughly $7M a year","Launched GreenCars.com's acquisition and retention engine from zero: automated newsletter, preference center and XML-powered content feed","Automated creative workflows, in some cases eliminating manual tasks entirely, and prototyped omnichannel campaigns to win stakeholder buy-in",{"role":39,"org":17,"dates":40,"bullets":41},"Brand Designer","2016 – 2021",[42,43],"Built on-brand advertising, wireframes and UX flows for 40+ automotive retailers, managing concurrent projects for 20+ stores","Developed scalable design work for marketing technology projects","json",null,[47,50,53],{"label":48,"value":49},"External spend","~$12M a year eliminated or avoided",{"label":51,"value":52},"Volume","160M+ communications a year, 99%+ delivered",{"label":54,"value":55},"Campaign downtime","Less than half what it was",{},[58,64,70,76,82,88,94],{"heading":59,"items":60},"Lifecycle & CRM",[61,62,63],"Journey design & segmentation","Personalization & dynamic content","Send-time optimization",{"heading":65,"items":66},"Platforms",[67,68,69],"Salesforce Marketing & Service Clouds","Marketo, AEM","CRM & platform integrations",{"heading":71,"items":72},"Data & analytics",[73,74,75],"SQL","Power BI, Tableau","Google Analytics",{"heading":77,"items":78},"Development",[79,80,81],"HTML, CSS, JavaScript","SSJS, AMPscript, Ruby","Vue, React, Git, REST\u002FSOAP APIs",{"heading":83,"items":84},"AI",[85,86,87],"Einstein send-time optimization","AI copy testing","AI-assisted development",{"heading":89,"items":90},"Leadership",[91,92,93],"Cross-functional leadership","Project & campaign management","Platform governance",{"heading":95,"items":96},"Design",[97,98,99],"Adobe Creative Cloud","Figma & prototyping tools","Design systems & documentation","pages\u002Fresume","Lifecycle and personalization marketing leader with 10 years turning customer data into personalized email, direct mail, SMS and display programs. I lead a full-stack team of 10 at Lithia & Driveway across 300+ stores and e-commerce brands in the U.S. and Canada, pairing strategy with hands-on SQL, AMPscript and SSJS.","design to data.","10 years, ","BI67fpaeEsKfvWgcG8NAeUIgJKpACoZQgWIhKFH3vz4",1791349983149]