Design degree first. Code came later.
And then the realization that the interesting problems live between the two.
- Started as
- Brand designer, 2016
- Degree
- BFA Graphic Design, OSU
- Based
- Oregon · remote-friendly
- Off the clock
- Furniture, film photography
I'm a creative and marketing technology leader with 10 years of blending design, development and data. I started as a brand designer building advertising for 40+ automotive retailers, and kept drifting toward the technical end until that became the job.
Today I manage a team of 10 — designers, developers, solution architects, admins and analysts — run automated lifecycle journeys across 300+ locations in Salesforce Marketing Cloud, and build the dashboards that keep it all honest. Before the dashboards, campaign downtime was roughly double what it is now.
What I actually enjoy is the part before anyone knows the shape of the thing — unclear scope, a few strong opinions in the room, and a business case that needs writing. I'm happy leading a team through that, and equally happy building it myself.
Map it before building it. Most of the expensive mistakes I've seen were a planning problem wearing an engineering costume.
Write it down. A system nobody documented is a system nobody else can use.
Stay close to both ends. I want to know how it feels and what it costs.