01
Lifecycle journeys that know who you are
Email, direct mail, SMS and display reading from one customer record — so the same person stops getting a different story on every channel.
Product devSFMCAMPScriptSSJS+1
Open to lifecycle & personalization leadership roles
I make marketing technology behave.
Designer who codes, technologist who sketches. I work in the space between the creative and the customer data — and after 10 years, that's where I'm most useful.
- Currently
- Manager, Creative Technology
- Experience
- 10 years, design → data
- Scale
- 160M+ communications a year
- Team
- 10 technologists
Selected work
Selected work · 2016—2026
02
Modernizing a 300-store web presence
Dozens of dealer sites, no shared system, and a growth plan that was not slowing down. We drew the map before touching a pixel.
Creative leadUXFigmaHTML+1
03
Standing up GreenCars from nothing
A brand new property with no audience and no pipeline. I built the newsletter, the preference center and the feed that keeps them fed.
MartechSFMCXMLSQL
04
Bringing review generation in-house
An NPS and review product running across every rooftop and Driveway, replacing a vendor that cost real money every month.
Product designFigmaHTMLCSS
Where I am
I can lead the team or be the person building it — both are good days.