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Resume

10 years, design to data.

Lifecycle and personalization marketing leader with 10 years turning customer data into personalized email, direct mail, SMS and display programs. I lead a full-stack team of 10 at Lithia & Driveway across 300+ stores and e-commerce brands in the U.S. and Canada, pairing strategy with hands-on SQL, AMPscript and SSJS.

External spend
~$12M a year eliminated or avoided
Volume
160M+ communications a year, 99%+ delivered
Campaign downtime
Less than half what it was

Experience

Manager, Creative Technology

Lithia & Driveway2024 – Present
  • Lead a cross-functional, full-stack team of 10 — designers, developers, solution architects, admins and analysts — building personalized omnichannel lifecycle programs for the retail network, proprietary brands and Driveway
  • Own strategy, build and governance of SFMC lifecycle programs: 20+ journeys per retail location and 30+ for the Driveway e-commerce platform, monitored through real-time dashboards and triage frameworks
  • Reduce external spend by building in-house: a recall journey on existing infrastructure ($4.6M projected annual savings) and review generation ($450K projected annual vendor-fee savings)
  • Apply AI across the lifecycle: Einstein send-time optimization on all sends, AI-generated subject lines in active testing, and AI-assisted development of dashboard tools, SFMC content blocks and scripts
  • Partner with Engineering, Data Science and Operations on business cases and scoping; influence budget by introducing new technology and reducing SG&A

Lead Creative Technologist

Lithia & Driveway2023 – 2024
  • Led and mentored a cross-functional team of designers and developers delivering personalized omnichannel projects across the Lithia & Driveway network
  • Designed, prototyped and built high-profile personalized experiences; advised leadership on feasibility, timelines and budgets

Creative Technologist

Lithia & Driveway2021 – 2023
  • Built Odyssey, a multi-channel lifecycle program driven from one customer record and triggered by vehicle ownership data. Bringing it in-house saved roughly $7M a year
  • Launched GreenCars.com's acquisition and retention engine from zero: automated newsletter, preference center and XML-powered content feed
  • Automated creative workflows, in some cases eliminating manual tasks entirely, and prototyped omnichannel campaigns to win stakeholder buy-in

Brand Designer

Lithia & Driveway2016 – 2021
  • Built on-brand advertising, wireframes and UX flows for 40+ automotive retailers, managing concurrent projects for 20+ stores
  • Developed scalable design work for marketing technology projects

Education

Bachelor of Fine Arts, Graphic Design

Oregon State UniversityClass of 2016

Full-Stack Web Development Bootcamp

Altcademy2021 – 2022

Skills

Lifecycle & CRM
  • Journey design & segmentation
  • Personalization & dynamic content
  • Send-time optimization
Platforms
  • Salesforce Marketing & Service Clouds
  • Marketo, AEM
  • CRM & platform integrations
Data & analytics
  • SQL
  • Power BI, Tableau
  • Google Analytics
Development
  • HTML, CSS, JavaScript
  • SSJS, AMPscript, Ruby
  • Vue, React, Git, REST/SOAP APIs
AI
  • Einstein send-time optimization
  • AI copy testing
  • AI-assisted development
Leadership
  • Cross-functional leadership
  • Project & campaign management
  • Platform governance
Design
  • Adobe Creative Cloud
  • Figma & prototyping tools
  • Design systems & documentation