Standing up GreenCars from nothing
GreenCars.com was launched to get the company ahead of the sustainable vehicle market.
A new property with no audience, no data pipeline and no sustainable way to keep content fresh.
Build the acquisition and retention machinery: newsletter, preference center and an automated content feed.
Built with the Newsletter Builder inside Odyssey, the internal Vue tool I built and host on Cloudflare. The send comes together from the latest articles without anyone touching HTML, and it's scheduled and deployed from the same screen.
Letting people choose what they hear about beats guessing, and it keeps the list healthy.
An XML feed makes the CMS the single source of truth for every send.
The Newsletter Builder alone saves the team more than 40 hours a month that used to go into manual assembly.
Launching a property with no list is mostly an exercise in building the machine before you have anything to put through it.